Creating a digital communicative language of style for a Texas Latino-based organization. Rooted in the many colors and cultures of the Latino experience. The different sounds and experiences that celebrated the different Latino countries evolved into a modern take on the “colorido” style that is seen notably in Mexico City.
Art Direction: Mentor for Artist in Residence program that created and delivered beautiful assets across messaging and programs. (Artist names can be requested)
Celebrating people and their voices, evoking the same colorfulness of the subjects.
Print collateral and stickers with art inspired by the immigrant experience and identity.
Erick Soberanes 